Most of us by wine by the label. I mean, sure, you look at the grapes and the region and the year. And the price, and perhaps that little piece of paper that the store tapes to the shelf if it scores higher than an 80 by Robert Parker or Wine Spectator. But, like with any food or drink, its usually the label that draws you in and gives you the info you need.
Matthew Latkiewicz of the "Sloshed" column of GrubStreet has put together a [quite funny] chart and catagorization technique for organizing wine labels. From my favorite, "Animals doing things,"
A close cousin of Diluted French, these labels often contain exactly the same information as the D.F., but instead of featuring a chateau, they are named for an animal, which is often doing something. That “something” is usually leaping.
What to Expect: The Animal label began as a solidly American genre, but those Australians sure have taken to it, though with way more marsupials. They're often from big producers, but these wines tend to stick their landings. (Yes, that is a gymnastics reference.)
Funny, and perhaps even a bit helpful.
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