The folks at Hunch have been researching the different ways the Mac OS and Windows users understand themselves and the computer products they use everyday. They've presented their findings in a fascinating infographic that's definitely worth checking out.
I love that this isn't a jab at either format - just a straightforward presentation of their findings. 25% identify with Macs, 25% with neither, and a whopping 52% with PCs.
Huh.
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