Why “Gut Churn” Is an Essential Part of the Creative Process

You know that ball of anxiety… that little, knotted wad of uncertainty and woe that churns your insides whenever you in the various states of a creative project? 

That’s a good thing.         

Peabody winner, McArthur genius, and Radiolab creator Jad Abumrad calls it “gut churn…the radical uncertainty that’s a core part of any creative process that really pushes the envelope. You’re entering unknown territory, and working without a map…Jad shares the benefits of negative feedback and how we can look out for “pointing arrows” that can help guide our work (even when it hurts).”

99U shares the video. Twenty minutes very well spent.

PS – I’m posting this for my new friend, M. Say hi back to your tummy for me.